For the Beloved campaign, the focus was on creating key visuals that captured the mood of each of the six body washes. Each design used bold colors, textures, and ingredient imagery to bring the product's vibe to life—whether it was calming, energizing, or uplifting. The goal was to make the visuals instantly transportive, so people could feel the mood just by looking at the designs and photography. It was all about using creativity to connect with emotions and make the products stand out in a way that felt fresh and inspiring.