For SheaMoisture Body Wash, I crafted a campaign that celebrated the brand’s deep hydration benefits, especially for Black skin, while highlighting its natural ingredients and proven efficacy. Through a blend of striking visuals, storytelling, and digital-first activations, the campaign showcased the richness of shea butter and other natural elements as the foundation of lasting hydration. The result was a powerful and ingredient-led narrative that reinforced SheaMoisture’s role as both effective and authentic, delivering care that is visibly nourishing and rooted in nature.

Product Campaign