For SheaMoisture Deo, I developed a campaign designed to connect with three core consumer groups: those within the Black community, those who value natural ingredients, and those who prioritize proven efficacy. In partnership with Amilcar Gomes, we brought this vision to life through a powerful mix of digital and social activations, TV spots, and high-impact placements across New York City’s subway system. The campaign successfully spoke to each audience while uniting them under one compelling brand story. The result was a bold, inclusive, and performance-driven campaign that delivered on every objective.

Product Campaign