The Bum Bum Body Oil Firmeza Oil is a premium beauty product released by Sol de Janeiro, a well-known beauty brand that focuses on bringing the Brazilian beauty secrets to the world. This oil is specially formulated to hydrate, firm, and smooth the skin, leaving it soft and glowing.

To promote this new product, Sol de Janeiro had a specific briefing for the campaign: to create a concept centered around the idea of "Time to Worship Yourself." This concept is all about encouraging people to take a moment to prioritize their self-care and well-being, which is becoming increasingly important in today's fast-paced world. This campaign was featured all over NY and California.

Product Campaign